5 Year Action Plan
This 5-year plan is organized under four main pillars with targeted actions into the general categories of Authentic Promotion, Welcoming Design, Economic Vitality, and Sustainable Model. Each goal consists of four strategies and each strategy has four actions.
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Brand Identity Management
Event Creation & Management
Communicating the Brand
Marketing & Incentive Programs
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Visitor Experience
Entrances & Exits
Safety and Security
Linking to the Region
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Building Vacancy Mitigation
Residential Units
Finance Resources
Attractions & Infrastructure
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Commitment & Representation
Stakeholder Communications
Volunteer Programs
Budgeting & Assessment